Computer Literacy Management

Question: Social media has become a ubiquitous part of the internet. Since Facebook started in Harvard University in 2004, social networking continues to grow hugely and was used by nearly two billion people in 2014 (eMarketer, Worldwide Social Network Users: 2013 Forecast and Comparative Estimates). In report format, you are required to research, review and compare the following social networking sites: Facebook Ello Experience Project Analyse the type of site, its focus, relevant technical features, audiences, and effectiveness as well as any advantages, disadvantages (e.g. technical or ethical), similarities, and differences between the platforms that you are able to identify. Answer: Introduction: With the expansion of internet across the globe, people have become extensively compulsive and get intrinsically fascinated by the internet. Social media, as conveyed by Sidjanin (2012) has become one of the most convenient point of attraction to the common people. In order to conquer the market, different social media are becoming more congenial in their approach. This particular research study is going to identify the issues that how social media has become one of the most significant and inseparable part of human life. The researcher will also state the necessary issues related to this factor. Different social media websites such as Facebook, Ello and Experience Project are going to be referred by the researcher. Overview of the Different Social Media Sites: In this section of the study the researcher is going to state the different approaches of different social media sites has taken up. The general focus is centered within Facebook, Ello and Experience Project. Facebook: Among the different social media websites, Facebook has proved to be mostly popular one. Launched in 2004 by Mark Zuckerberg, Facebook, as report of Rowland (2012) states, within 11 years of its marketing experience, has surpassed most of the multinational companies. Among the most complicated website designing in these years, Facebook deserves to stand on the forefront. In 2014, Facebook has acquired US$ 2.94 billion which was comparatively more intrinsic than that of other big countries. Among the subsidiaries Instagram, Whatsapp are the most congenial ones. A report of Perel (2012) mentions that there are 1.44 billion monthly users actively participating in this website. In order to become more user friendly, Facebook plays the most congenial role. Facebook, as critically analyzed by Islam and Gul (2012), is mostly designed in C++, D language and for the web pages use of PHP pages are intrinsic. A source code transformation is literally cohesive factor that helps Facebook to become proficient in its digital approach. Use of PHP HipHop helps Facebook reduce of CPU consumption of the servers. Application of monolithic layer is also quite intrinsic approach that helps Facebook maintaining better prospect. It consists of 1.5 GB of binary blobs that performs more storage approaches (IV, 2014). AJAX behaviour is also a quite intrinsic approach which helps in getting more intricate approach for this project. Servers of Facebook are also quite intrinsic in its approaches which lead in better manifestation of using of memory. It takes 1.5 seconds to access the server. Using of Java files is also quite intrinsic factor that helps in managing the essence. Facebook is nothing but a medium of keeping connection with a number of people. Therefore, the primary thing needed for this is user friendly. Dorenda-Zaborowicz (2012) mentions the aim of the developers in most of the cases is nothing but making it more user friendly. As Facebook is free to use by all the users, people can get easily connected to their nearer so far they go. Privacy structure maintained by Facebook is more coherent and intrinsic. At the same time Facebook is the place one can essentially share their views openly. It has become one of the potential medium for promotion and advertisements as well. For the marketing of products and services, approach of Facebook is essentially intrinsic (Stewart, Sidebotham and Davis, 2014). At the same time, as Facebook provides conferencing facilities which is literally potential. However, Facebook is having some disadvantages as well. Security of Facebook although seems tried to be maintained essentially but often it is breached or violated. In the present days Facebook has become a real threat with its fake profile and identities which seem to be a real threat and challenge on the identity of this social media. At the same time, people seem to get essentially attracted with this site which is creating problems. Ello: Among the several numbers of social media available in the current market place, Ello is one of the most prominent forerunners, after Facebook and Twitter. Launched in 2014 by Stewart, Sidebotham and Davis (2014) reports, within a year, Ello has attained more than 1 million users. Daily more than 500,000 active users surf throughout this social media. The most sophisticate feature of Ello is it is advertisement free and has decided to be ad free for rest of the days of operation. Therefore, it is expected that Ello is more secure and its system is congenial to be breached. Ello is completely developed on Beta. It leads this to run both in the android, iOS and Windows media platforms without any difficulties. Apart from the online, Ello is also available in offline mode as well which ascertains essential credential for this social media. Automatic pushing of the posts for the other networks is also essential targets that Ello provides essentially. Auto mail notification, filtering, audio integration, enhanced level of search are also the significant issues that Ello essentially provides to its users. It is expected that as Ello is completely advertisement free it attraction in the coming days among the common people will increase seriously. Emoji auto filtration approach is one of the significant approach that helps in determining the provident effect. In no way a user is treated as a product in Ello which in most of the cases Facebook do. As there are no ads, the movements of the user is barely traced. The data of the users in Ello is never shared to the third party. It leads the posts and other messages to be seen vividly and in a bluntly which helps this network gaining more advantages in the development. But as the ads are not there in Ello, its essence is barely managed. In order to reach to a maximum number of users where the role of the other social networking sites is significant, approach is Ello is limited. It although is stated to be quite protective but it is not essentially ethical in its approaches. Experience Project: In order to make the social networking experience to be significant and more cheerful, role of Experience Project is literally significant. Being launched in 2007, Experience Project has received one of the congenial delicacy. It is one of the sites that provides the life experience of the serious issues. Away from the conventional concept of getting attached with the friends as like Facebook or other social media websites, for Experience Project connection is build up with sharing of extensive experiences. An individual is treated and traced in this particular website with his or her experience only on the subject that it defines (Sipe, 2012). As the users seem to share their experience, having same experiences people get attached and come under the same connection. A report of Blake (2012) states that Experience Project is having more than 15 million of experienced people with it. Approach of this site is also literally coherent and bold. Among the advantages, Experience Project is more congenial in its approach as it does not let any unsophistication, filthiness, censored and abusive approaches to be posted in the line. More to be added, its approaches are literally congenial as gesture of this particular website is literally coherent (Stewart, Sidebotham and Davis, 2014). Although it is stated to be social network, in most of the cases its role is more coherent and cooperative. Having some potential barriers, the approach of this site has not mutilated. The biggest disadvantage of this site is nothing but the users who use it. Problems shared in this site are also seemed to be resolved seriously. But in most of the cases the answers that the common people receive are heartbreaking. In order to properly implement the suggestions a lot of problems the users seem to face. Similarities and Differences between the Different Platforms: As it has already been mentioned that Ello is completely ad free which the other two social media so not comply with. On the other hand, intelligent approach of Experience Project is another cohesive issue that segregates it from the other two websites. Technical differences are at the same time also quite intrinsic aspects which helps these websites keeping their own identities as well. Although it is needed to be stated that the main motive of these sites is nothing but keeping the common people attached (Cummings, 2014). Technical similarities are also quite intrinsic factors which help these websites to get essential boost in operating in an easy way. All these sites have become an essential medium for retaining communication with the people, residing near or far. Approach of internet system for the development of these internet services are also technically and ethically helpful for attaining cohesive development of the social ethos. Conclusion: Throughout this particular study the researcher has presented the different approaches of social media being referred to Facebook, Experience Project and Ello. The researcher has stated the different issues related to this topic. Both the similarities and differences are promptly presented in this study as well which determines the study congenial in its approaches. Reference List: Blake, D. (2012). Schools on social media.SecEd, 2012(2). Cummings, T. (2014).WATCH: Whats the Difference Between Ello Facebook?. [online] Heavy.com. Available at: https://heavy.com/tech/2014/10/video-whats-the-difference-between-ello-vs-facebook/ [Accessed 2 Aug. 2015]. Dorenda-Zaborowicz, M. (2012). Marketing w social media.NM, 0(3), p.59. Hall, S. (2012). Avoiding problems with social media.SecEd, 2012(9). Islam, S. and Gul, S. (2012). Liberating the Voices: Social Media and Media Professionals, Studying Use and Impact of Social Media on Media Professionals.Journal of Knowledge Communication Management, 2(2), p.101. IV, J. (2014).Mad Genius Creates Ello, the Elegant Anti-Facebook. [online] Observer. Available at: https://observer.com/2014/04/would-you-like-your-social-network-to-share-your-content-or-just-monetize-the-bejeesus-out-of-it/ [Accessed 2 Aug. 2015]. Perel, M. (2012). Professional Media as Opposed to Social Media.Implant Dentistry, 21(6), p.441. Rowland, K. (2012). Epidemiologists put social media in the spotlight.Nature. Sidjanin, I. (2012). Social media management and media environment.Skola biznisa, (4), pp.17-23. Sipe, C. (2012). Social Media.Oncology Times, 34(14), pp.1-2. Stewart, S., Sidebotham, M. and Davis, D. (2014). International networking: connecting midwives through social media.International Nursing Review, 59(3), pp.431-434.