Economic Theory of Marketing Control and Business Essay

Economic Theory of Marketing Control and Business - Essay Example It is pointed out that franchising has certain benefits. Firstly, it allows distinctive competency, then quick expansion, uniform operation-standardisation, and lastly, same food experience (Funding Universe, n.d). Admittedly, McDonald’s has adopted franchising as a way of expansion. In this franchising, the parent company sells the right to distribute its products and to use its trade name to smaller businesses around the world. McDonald’s organisational culture is the culture the parental company transmits to its franchisees. The company operates according to four values; quality, service, convenience, and value. Though the company has enforced these basic values into all its franchisees, the franchisees are allowed to incorporate local culture into their marketing and products (McDonalds. Com, 2011) Another point is that the company hires local people for its regional operations so that they become able to make the company a good image in the local community by adopt ing locally accepted working culture, salaries, products and communication. There are two points that deserve attention here; firstly, the company seeks to offer the same product offerings around the world, and secondly, it intends to offer the same food experience for all customers. There are various reasons that prompt the company to go global. They are to gain more brand and shareholder value, to have more sources of income and growth markets, to lessen its dependence on the home market, to leverage the existing corporate technology, supply chains, knowledge and intellectual property, and to find better acceptance in the home country by being global. Thus, as cited in Ghosh et al (n.d), presently, McDonald’s holds 19% of the global fast food market followed by Doctor’s... As the paper discusses  McDonald’s has adopted franchising as a way of expansion. In this franchising, the parent company sells the right to distribute its products and to use its trade name to smaller businesses around the world. McDonald’s organisational culture is the culture the parental company transmits to its franchisees. The company operates according to four values; quality, service, convenience, and value. Though the company has enforced these basic values into all its franchisees, the franchisees are allowed to incorporate local culture into their marketing and products.From this research it is clear that McDonald’s holds 19% of the global fast food market followed by Doctor’s Associates with 10%, and Yum Brands with 9%. Other important players are Wendy’s, Burger King, and Dominos. The remaining market is held by companies which are local in nature. It seems that McDonald’s has adopted two strategies since 2003 to keep up with t he changing international market. The first strategy is to introduce new foods and concepts as opposed to loyalty to traditional foods. As a pat of this strategy, the Premium Chicken Sandwiches and Angus Beef Burger took birth. In addition, there was the addition of premium salads. The second major strategy was to focus on increasing sales at its existing restaurants instead of starting new ones. As a part of it, the company remodelled its many restaurants, increased working hours, and raised the options on menus.

Is Socrates Form of the Good Correct Essay Example | Topics and Well Written Essays - 1000 words

Is Socrates Form of the Good Correct - Essay Example One of these entities is goodness or good, which is considered to be one of the causes of many of the things that are experienced daily in the visible realm. Something is considered to have a certain level of goodness because it participates in the Form of Good. According to Plato, Forms are the only things that can be known about, that is, they are the only things that can be considered to be objects of knowledge (Welton 20). In other words the form of the good, according to Plato, is ultimately to be treated as the object of knowledge, even though it is not really knowledge itself. Socrates, through Plato, is convinced that just gains its usefulness through the Good. I believe that Socrates is right in philosophizing that from Good emanates everything else, including knowledge and justice. Form of the Good Plato does not specifically say what the form of good is, but he does say that the knowledge of the form of the good is the most important or the highest knowledge that philosoph er kings should aspire. He says â€Å"What gives truth to the things known and the power to know to the knower is the Form of the Good, and though it is the cause of knowledge and truth, it is also an object of knowledge† (Plato and Jowett 46). ... All the prisoners get to see are shadows which are visibly moving on the wall. These shadows are not of people, but of statues being moved from above them but the prisoners cannot see this. They think that the shadows they see moving on the walls in front of them are real people, they cannot conceive a better reality in their present state. Socrates likens these prisoners with people who live thinking that the reality is composed of the fantasies they hear about in stories (Welton 47). Once the prisoners are released it is then they realize that what they thought were real people were actually lifeless statues (Anna 85). However, they would still think that the statues are real, just like a person who is used to the sounds and sights of the world would think that there was nothing more real than their own experiences. If the prisoners wander out into the open world, they might at first be blinded by the sun’s light, but with time, they come to the realization that there are ot her things and objects in the world. They will then think that these objects are real, just like a person who finally gets the knowledge of the Forms that comprise everyday existence. In conclusion the prisoners will come to look at the sun and realize that it is the source of the light that is making it possible for them to see all the objects that they are seeing; it is the source of all life and all light. According to Socrates, the Form of the Good is therefore like the sun; it is the source of everything found in the intelligible world (91). Socrates asks his students and friends to visualize a line that is halved in two and four. According to Socrates, the upper part of the halved line

American History and Christianity Essay Example | Topics and Well Written Essays - 1000 words

American History and Christianity - Essay Example Their justification of this in the name of God was because "Of all these nations God our Lord gave charge to one man St Peter, that he should be Lord and Superior of all men in the world and that he should be the head of all human race" (Rushforth & Mapp, p31). In their view if this was indeed the case then what the Pope said was absolute. The document goes on to state that any delay in refusing to convert to the Holy Catholic Faith will bare the consequences of war, a war that God would assist with. The Huron Indians were allies of the French. The French Canadians had been keen to develop trade relations with the Native Americans and when they were asked for help in a raid against the Iroquois tribe saw an opportunity to build relations (Calloway, p119). Father Jean Brebeuf was a French Jesuit missionary; the Jesuit order like the Spanish wished to convert the Native Americans to Christianity but did so in a very different manner to the Spanish. Whilst the Spanish colonized the Native American lands with aggressive tones in the name of God the French Jesuits introduced Christianity whilst being respectful of Native American own identities. Brebeuf lived with the Indians and like other Jesuits learned their language and studied their way of life and whilst may not have agreed with appreciated their customs. The Huron's tolerated the Jesuits as they wished to remain allies with the French and maintain trade relations but resented their criticism of their ideals, customs and lifes tyles (Calloway, p121). In comparison to the Spanish who threatened violence through non-conformity the Jesuits believed that the natives would and could conform if they were shown compassion. When disease struck in 1640 many Huron Indians blamed the Shamans for not protecting the people and turned to Christianity due to the Jesuits being unaffected by the small pox epidemic. The Jesuits had succeeded in their mission but had assisted in destroying a way of life that had sustained a culture for centuries. John Winthrop's Christian Charity speaks of unity and conformity and is quite authoritarian in its narrative. Whilst traveling to New England onboard the Arbella he Lisa Haddon 12th November 2008 wrote and preached the now famous sermon A Model of Christian Charity. The puritans on board were fleeing England in pursuit of individualism and spiritual freedom from the Church of England which they felt was a derivative of the Roman Catholic Church, Winthrop feared that the pursuit of this individualism would drive them apart once landing in New England or even worse in to the hostile hands of the natives and sought to hold the people together on board through the word of god. He begins his sermon by listing three reasons god made people different the first reason showing a preference for difference over uniformity. His second reason is "He might have the more occasions to manifest the work of His Spirit: first upon the wicked in moderating and restraining them, so that the rich and mighty should not eat up the poor, nor the poor and despised rise up against their superiors and shake off their yoke." (Rushforth & Mapp, p126).

GRENDEL BY JOHN GARDNER Essay Example | Topics and Well Written Essays - 750 words

GRENDEL BY JOHN GARDNER - Essay Example In  Grendel,  however, he is an intelligent and temperamental monster, capable of rational thought as well as irrational outbursts of emotion. The novel follows Grendel through three stages of his life. The first stage is his childhood, which he spends innocently exploring his confined world, untroubled by the outside universe or philosophical questions.  The second step, which decisively makes Grendel an adult, occurs when the bull attacks him, prompting him to realize that the world is essentially chaotic, following no pattern and governed by no discernible reason. The third and final stage of Grendel’s life encompasses his fatal battle with Beowulf and the weeks leading up to that battle. In this reading, Gardner establishes Grendel as a dark, but poetic spectator to man’s pretensions to civilization (Merrill 164). For instance, Grendel has observed Hrothgar’s rise to power, so he offers a sardonic account of how roving bands evolved into savage tribes. Grendel is also contemptuous of the Shaper’s influence on Hrothgar’s men, and he asks â€Å"Did they murder each other more gently because in the woods sweet songbirds sang?† (Gardner 62). This is where he emphasizes the dangerous allure of art, that is, he exposes the irrepressible human tendency to substitute unpleasant realities with consolatory myths (Merrill 165). The Shaper, for example, tells the Danes stories of their heritage so that the Danes learn to see themselves within a certain moral context, as inheritors of a proud tradition and consequently feel a need to adhere to the strict moral and ethical code that the Shaper has established.  This crystal clear vision of wha t they need to believe in to make their world a meaningful one comforts them. They feel safe in a world which offers a clear distinction and role assignment: kings are kings, warriors are warriors and monsters are monsters. Unlike them, Grendel is not oblivious to the fact that what they

Con law 4 Essay Example | Topics and Well Written Essays - 750 words

Con law 4 - Essay Example The states cannot institute such a punishment because of the due process clause of the Fourteenth Amendment, and most states are against such punishments. There have been two main aspects of consideration by the courts in defining such punishments; these are the amount of punishment and the method of punishment. The courts rely on the evolving standards of decency when considering the method of punishment. On the other hand, in considering the method of punishment the courts use the proportionality rule (Prison Conditions and the Deliberate Indifference Standards the Eighth Amendment, 2011). Over the years, there has been an extension of the Eighth Amendment to cover the conditions of the inmates’ confinement. However, the onus pressed the petitioner to prove that the officials were ‘deliberately indifferent’. Louisiana ex rel. Francis v Resweber 329 U.S 459 (1947) this case held that the petitioner had to show a reasonable intent on the part of the officer admini stering the punishment. Gregg v. Georgia 428 U.S 153 (1976) established the ‘unnecessary and wanton infliction of pain’ standard. The consideration is whether the unnecessary pain inflicted was to serve as punishment and its proportionality to the crime committed. ‘Obduracy and wantonness’ was a key requirement in this standard. The Rhodes v. Chapman case caused the further development of the Gregg standard in 1981, which expanded the scope of the Eighth Amendment to include prison conditions. In Rhodes v. Chapman (452 U.S. 337, 1981) it held that prisoners being housed in double cells is not in contravention of the Eighth Amendment. The Courts were of the opinion that the Constitution does provide for the provision of comfortable prisons; and deprivation of life’s necessities are in violation of the Constitution. However, to double-cell an inmate with a chain smoker is unconstitutional, as was held in Helling v. McKinney (509 U.S. 25, 1993). The Cou rts held that a Nevada inmate, double celled with a chain smoker, had a right to seek a court action. This is because the situation exposed him to some health hazards that he could incur as a passive smoker. However, the courts subsequently offered a more lenient standard for the prisoners; this standard is familiar as the deliberate indifference standard (Eighth Amendment and Deliberate Indifference Standard for Prisoners, 2013). Deliberate Indifference Standard Estelle v. gamble 429, U.S 97 (1976), was the first case in which the courts discussed this standard. Generally, deliberate indifference seems to people as the blatant but conscious disregard of a person’s consequences in relation to his actions or omissions. Negligence on the part of the officials is not a requirement. The court uses it in determining whether an officer has in one way or the other contravened the civil rights of an inmate. The first attempt by the courts to define this standard was made in Farmer v. Brennan, 511 U.S. 825 (1994). The test has three parts: the first requirement is a substantial or excessive risk of injury to the inmate. This requirement is heavily dependent on the facts of the case presented in court. An example of such a case is Willis v. Baldwin, 70 F.3d 1074 (9th Cir. 1995), where the courts ruled that an exposure to asbestos in a prison constituted a substantial risk of harm. The second requirement is actual knowledge of the risk by the official. Obviousness of the

Organizational Behavior and its Impact on Corporate America Research Paper

Organizational Behavior and its Impact on Corporate America - Research Paper Example By adding more emphasis on interpersonal communication and communication clarity, The Home Depot serves as a benchmark for other industries in similar markets. Organizational Behavior and its Impact on Corporate America Introduction When assessing an organizational environment worthy of being declared a leader in positive organizational behavior, no example is more relevant than The Home Depot. The Home Depot ranked #29 in the Fortune 100 list of best companies due to its commitment to customer service excellence, employee participation schemes, and a variety of reward programs that foster collaboration, motivation, and commitment from its many employees and managers. In 2010, The Home Depot earned $6.6 billion in revenues (CNN Money, 2011), due to its reputation as a service leader and the ability to foster harmonious work teams dedicated to meeting the mission and vision of the organization.     These factors include the establishment of multiple reward schemes, improving inter personal communications and clarity between many different ranks of authority, setting corporate social responsibility efforts, and providing ample feedback systems to give recognition to employees who succeed and meet corporate goals. Important Elements of Organizational Behavior In order to gain employee and management commitment, it is first necessary to establish team membership, something especially true at The Home Depot whose cornerstone is employee involvement and participation. â€Å"For a team to develop, its members must want to belong to the team and come to identify with the team† (Bushe & Coetzer, 2007, p.185). When new employees enter the organization, they come into employment with their own personal need, goals, and ambitions, thus effective leadership must work diligently to bring employees and managers into the team fold by creating a new social identity. â€Å"People strongly identified with a group can even be willing to sacrifice personal needs for the betterment of the group† (Bush & Coetzer, p.186). This is the foundation of The Home Depot’s employment strategies: To ensure commitment and a transformation from pre-existing values to employees who are committed to meeting Home Depot’s mission and goal for excellence in service delivery. Group affiliation is crucial to success in profit and service delivery at Home Depot since service is the foundation of its core values of business operations. Gaining commitment related to teamworking is necessary in an environment where customers are considered the most important resource to corporate success and the business must rely on direct employee/customer interventions in order to generate higher sales volumes and satisfy customers of widely different socio-economic demographics. Building team focus is the most primary organizational behavior at The Home Depot that continues to lead to its position as a market leader in its industry. How is this accomplished in the or ganization? The first step is to ensure that there is a perception of inclusion and affiliation.  Ã‚  

Admission to the Master’s Program in Physical Anthropology Essay Example for Free

Admission to the Master’s Program in Physical Anthropology Essay I had always been enamored with science; accordingly I did my major in Chemistry and Archaeology from the University of Virginia. In this process I attended two archeological digs. One of these was of six weeks duration at a Native American Site that dated back to the seventeenth century. The other one was conducted at a Historical Site that pertained to the nineteenth century, during one of the semesters in college. During the course of my studies in archeology, I performed an isotopic analysis on hair samples obtained from ancient Egyptian mummies, in order to discover the diet that they used to consume. Subsequent, to graduating with a degree in chemistry and archaeology, I discontinued my studies in order to take stock of my life and also to foray into the field of penmanship by writing a novel. Afterwards, I examined the various graduate programs that I could join in order to continue my education. My interest in science actuated me to pursue a program in patent law in the law school. I did extremely well at law school, but I was not enamored by the study of law or what I saw of legal practice. In my opinion it seemed to be a profession that was motivated solely by personal gain and avarice and was least concerned with the advancement of society.   After the successful completion of the first year of this program, my professors and lawyers persuaded me to continue with it as it would become more interesting.   This assurance caused me to persevere with legal studies. See more:  The 3 Types of Satire Essay Nevertheless, the excitement generated by the acquisition of knowledge was never experienced by me. In addition, I never felt curious about discovering something new in this field of study. This was a novel experience, because I had been elated and thrilled by the process of acquiring knowledge as an undergraduate science student.   However, the time expended in acquiring a law degree was not an utter waste of time and effort. I became adept at analyzing and arguing in a legal manner. Furthermore, I acquired knowledge regarding the historical foundation of our legal system, and I grasped the nuances of patent law.   Thus, I decided to court my original and true love, which is science. Accordingly, I scouted around and subjected the various graduate programs for which I was eligible. My search, which was quite elaborate, disclosed that physical anthropology was ideally suited to my needs. Anthropology is derived from the Greek anthropos or human and logia or study. In other words anthropology constitutes the stud of humankind right from the time that man first appeared on this planet. Each and every aspect of humans is studied in this field of study and the focus is on a holistic approach to mankind. This is a fascinating study and it has four branches, namely cultural, linguistic, archaeological and biological anthropology. My predilection is towards biological or physical anthropology, which studies the biological origins, evolutionary development and genetic diversity of humans. An attempt is also made in this branch of study to comprehend human nature, the brain’s evolution and the nervous system (What is Anthropology? , 2006). My life’s ambition is to successfully complete the master program in physical anthropology and subsequently, obtain a PhD in this field of study. I am extremely interested in primatology or the study of primates, palaeoanthropology or the study of fossil hominids and genetics. At present I am involved with genetic research on mollusks at the Chicago Academy of Sciences. References    What is Anthropology? . (2006). Retrieved November 8, 2007, from American Anthropological Association: http://www.aaanet.org/anthbroc.htm